I didn't start my career behind a desk. My professional journey began behind a camera across the globe. As a combat photographer in the U.S. Army, I learned how to find the story in front of me, capture moments that mattered, and communicate with clarity and purpose, especially when the stakes were high.

After leaving the military, I built a career in media, production, marketing, and content. Over the years, I've gone from producing content to leading the teams, campaigns, and Brand strategies behind it.

At Grunt Style, I helped lead content and brand initiatives that reached billions of people, supported major revenue-driving campaigns, and helped grow two YouTube channels beyond 100,000 subscribers.

But the numbers are only part of the story.

What I've learned throughout my career is that great content doesn't start with a platform, an algorithm, or a clever headline.

It starts with understanding your audience and the brands goals.

Eventually, I wanted to build something of my own. Waste Time Wisely was born from a simple idea: most people don't have a time problem, they have a pattern problem.  Alongside my co-founder, I turned that idea into a brand focused on helping people and organizations interrupt what isn’t working and develop healthier ways forward.  For me, it’s also been an opportunity to put everything I’ve learned about brand strategy, storytelling, content, and audience development into practice from the ground up.