From brand campaigns to product stories

A selection of video work I’ve directed and produced across brand storytelling, evergreen content, product marketing, and documentary. Each piece was built to move audiences beyond awareness and give them a reason to care, engage, or take action.

Support Those Who Serve

Brand Storytelling · Creative Direction · Veteran Advocacy

More Than a Uniform

A POV-driven brand feature created to put audiences in the perspective of veterans, police officers, and firefighters and show the realities of life in service. Rather than positioning support around a product or purchase, the campaign invited the audience to support the cause itself, using storytelling to build awareness around the challenges these communities face during service, through transition, and after the uniform comes off.

My Role
Campaign Strategy · Creative Direction · Messaging · Overall Production

Overall Brand Message_8.10.23.mp4

View Cast Study

Minute of Service

Evergreen Storytelling · Series Development · Veteran Advocacy

100 Stories. 100 Weeks.

A 60-second recurring series built to share the real experiences of military members, law enforcement, and first responders. Released every Monday for 100 consecutive weeks, each feature gave audiences an authentic and unfiltered view of the daily challenges and triumphs behind the uniform, including where they served, their experiences in service, their transition, and where life took them next.

My Role
Series Strategy · Creative Direction · Story Development · Overall Production

MOS Promo Update.mp4

View Series

Constitution Rules Everything Around Me

(C.R.E.A.M.)

Product Storytelling · Creative Direction · Production

A playful product spot inspired by Wu-Tang Clan, designed to make the product memorable without relying on a large production budget. Filmed in roughly 20 minutes, the piece used intentional on-set visuals, product-focused composition, and post-production to create a distinctive look while keeping the product at the center of the story.

My Role
Concept Development · Creative Direction · Production · Post-Production

CREAM Product Video_Fullscreen.mp4

Freedom Practice Coaching

Brand Documentary · Lead Generation · Content Strategy

Building a Better Way to Practice Medicine

A long-form brand documentary created to educate doctors on an alternative way to practice outside traditional insurance models. Produced in partnership with a third-party production team, the film served as both a brand education and lead-generation asset, then became the foundation for macro and micro content used across paid campaigns to reach and engage prospective doctors.

My Role
Creative Direction · Production · Content Strategy · Go-to-Market

Hope For Health- Freedom Practice Coaching .mp4

View Case Studies